Why are some franchises more successful than others? Part of it comes down to choosing an established company with a proven track record and a good reputation. It is important that it belongs to the BFA ( British Franchise Association ) and runs its business in accordance with the best practices laid down in the BFA ‘Ethics of Franchising’ guide ( click here to read the guide). However, once you have chosen the right company, what do you need to do to achieve success?

SmallBusiness.co.uk and Robina Every, sales and franchise director of franchisor Card Connection , offer this list of useful tips:

Agree a suitable contract - When agreeing the initial contract, you need to consider such issues as its duration and the geographical area covered by the franchise, as well as the location of other franchises of the same type. You may incur fees at the start of the relationship, so make sure you budget for these and establish the level of support your franchisor is able to offer you. You should also make sure that you have a way out of the contract, perhaps during the initial months, in case things don’t go to plan.

Maintain a good working relationship with your franchisor - Communication should go both ways, to and from your franchisor. It should be regular and any advice given should be considered carefully. Whatever issue you may be encountering, you can guarantee someone somewhere has already faced a similar situation and your franchisor should be able to assist you. Put their experience to good use rather than trying to learn the hard way - presumably, that’s why you’ve joined a franchise and not set out in business on your own.

Monitor cash flow - Keep referring back to your business plan and review the situation in relation to your forecasts and projections. Believe the figures (they don’t lie) and use them to make informed decisions about your business. It is important not to underestimate the working capital that is required to run the business day-to-day while it is growing. Problems with cash flow can be mistaken for poor profitability, especially in the early days, but careful planning and monitoring will prevent unpleasant surprises.

Market your business - There are a lot of myths about marketing. The plain fact is that there is nobody better to market your business than yourself. Use the passion you have for your product or service to talk to people face-to-face. Enthusiasm is contagious, so people will respond better to your proposals if you are passionate about your business. However, remember to monitor the results of any marketing activity. You don’t want to waste your money in the future if a campaign has not returned your investment.

Good time management is critical - Time is now hard currency and you need to spend it wisely. Discipline, planning and flexibility are the keys to success when it comes to time management. It is too easy to become distracted when you are working for yourself with no one to report to. A short wh...

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